MDS FEST 3.0

The Data Storytelling Playbook 101

Mico Yuk, Chief Data Storyteller, Author, Trainer, Data Storytelling Academy

Most dashboards inform but fail to influence, leaving leaders asking "So what?" Learn a practical playbook for transforming static reports into compelling stories that drive clarity, alignment, and action through three key steps used by top-performing teams.

Talk overview

Most dashboards are built to inform — not influence. That’s why leaders still ask, “So what?” In this session, you’ll learn a practical playbook that helps data teams move from static reports to stories that drive clarity, alignment, and action. We’ll walk through three key steps used by top-performing teams:

Step 1 – Define the Goal and KPIs

Step 2 – Uncover the Insights that Matter

Step 3 – Recommend a Clear Course of Action.

You’ll also learn how to position the decision-maker as the hero, use a visual planning tool (your storyboard), and apply Gen AI to streamline and scale your storytelling process. If you’re tired of creating dashboards that get ignored — this session will show you how to make your work impossible to overlook.

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